March 7, 2024 – Phoenix, AZ – MyLand, a soil health company, announced that Dave Booher has joined the company’s leadership team as Senior Vice President of Sales. With more than three decades of agriculture and food experience, Booher will spearhead the company’s growth while positioning MyLand as the preeminent soil health company worldwide.  

In his role, Booher will lead and scale the company’s Sales and Grower Relations team to expand and improve MyLand’s Soil as a Service™ (SaaS) offering.  Booher will liaise between MyLand and its grower partners to ensure customer satisfaction goals are exceeded while ushering in a new era of agriculture science research partnerships and exploring additional opportunities for expansion.  

“We are excited to welcome Dave to the team,” said Dane Hague, MyLand Co-Founder and CEO. “Dave’s tenure and experience will contribute greatly to developing and maintaining positive and fruitful relationships with current and future growers. MyLand has incredible potential to scale, and we’re fortunate to have a leader like Dave at the helm of our sales efforts to help us realize our mission.”  

Booher will focus on the company’s long-term growth expectations and ensuring that MyLand’s customers receive exceptional service.   

“I am thrilled to join MyLand and to further our mission to improve soil health and vitality, resulting in a more prosperous future for our growers and the larger community,” said Booher. “MyLand is well positioned to influence the future of agriculture, the economic return of our growers, and the ways in which food reaches our tables.”  

Booher’s experience includes leadership roles at Jensen Foods, Dow AgroSciences, Cargill Environmental Finance, Beck’s Hybrids, and more. Booher was a member of the Indiana Agriculture Research institute and the Texas A&M Executive Program for Agricultural Producers. He holds a Bachelor of Science degree in Plant and Soil Science from Southern Illinois University. You can reach Dave Booher at [email protected].  

About MyLand  

MyLand is a soil health company. MyLand’s innovative and patented technology and unique Soil as a Service™ approach allows farmers to easily and rapidly implement regenerative agriculture practices and improve their soil health by harnessing the land’s own native ecosystem, because No Two Farms Are Alike™. MyLand partners with farmers to infuse life into their soil, helping to return farms to their most fertile state, achieving greater productivity and enhanced profitability. By improving soil health, MyLand is helping to tackle two of the world’s biggest challenges: food security and climate disruption. For additional information on how MyLand is transforming soil health globally, visit MyLand.ag.