Growing with purpose: Selby to amplify MyLand’s impact on growers’ soil health and ROI through analytical excellence and education

December 14, 2023 – Phoenix, AZ – MyLand, a soil health company, today announced the promotion of Greg Selby to Senior Grower Support & Education Strategist. This promotion reflects Selby’s outstanding contributions to the company and exemplifies MyLand’s commitment to the growth and development of its team.  

Selby’s promotion comes at an exciting time for MyLand as the company continues to expand its Soil as a Service (SaaS) offering to new growers and builds upon its Exceptional Service promise. Selby will be instrumental in highlighting how MyLand’s live, native microalgae improves soil health which improves crop quality, increases yield, reduces input usage, and increases the growers’ return on investment.  

Selby has been an invaluable part of the MyLand team, having initially joined as a Soil Health Scientist in February 2023. Selby will continue to report directly to Shelley Baugh, Vice President of Marketing & Culture. 

“Greg’s transition to this role is a testament to his dedication and the vital role he has played within our team,” says Baugh. “This role offers a unique opportunity to make a significant impact on the growth and success of our growers.” 

Selby’s expertise and passion for agriculture, strategy, and education makes him a fantastic fit for MyLand. In his new capacity, he will focus on data distillation, information delivery, and education to contribute to MyLand’s future success. Selby holds bachelor’s degrees in Biological Sciences and Biology with minors in Chemistry and Physics from the University of Northern Colorado. 

“MyLand is positioned to make an incredible impact for soil health, especially at scale,” says Selby. “I have a front-row seat to all of the data behind our systems and the improvements they make for our growers, and the results are very promising. I’m grateful to be part of a mission-driven team and I’m looking forward to showcasing our growers’ success.” 

About MyLand  

MyLand is a soil health company. MyLand’s innovative and patented technology and unique Soil as a Service™ approach allows farmers to easily and rapidly implement regenerative agriculture practices and improve their soil health by harnessing the land’s own native ecosystem, because No Two Farms Are Alike™. MyLand partners with farmers to infuse life into their soil, helping to return farms to their most fertile state, achieving greater productivity and enhanced profitability. By improving soil health, MyLand is helping to tackle two of the world’s biggest challenges: food security and climate disruption. For additional information on how MyLand is transforming soil health globally, visit