MyLand CCA and Agronomist recognized for commitment to improved soil health and dedication to supporting MyLand’s growers.

December 12, 2023 – Phoenix, AZ – MyLand, a soil health company, announced today that Amy Rial, Senior Manager, Agriculture Research, was named to the Fruit + Vegetable 40 Under 40 class of 2023. The award honors 40 outstanding individuals who exemplify leadership, innovative thinking, and commitment to the future of the industry.

Rial’s work contributes to creating a healthier planet from the ground up. As the Senior Manager, Agriculture Research at MyLand, Rial partners with growers and staff researchers to pioneer sustainable agricultural practices that achieve improved soil health, greater productivity, and increased profitability.

Under Rial’s leadership, MyLand’s grower testing program has expanded to include assessments for marketability, nutrient ratios, and microbial communities. “Amy quickly improved our service to fruit and vegetable growers with complementary soil health tests and analyses to address issues like blossom end rot, pests, and diseases. Her commitment to advancing agricultural science and sustainable practices in these sectors is setting a new standard for soil health innovation,” said Kris Nichols PhD, MyLand Principal Scientist and Research Director.

Rial’s commitment to MyLand growers is evident in her work as she seeks to create lasting relationships to guide growers towards continued success.

“Amy’s inclusion in the ‘Fruit & Vegetable 40 Under 40’ list is a testament to her dedication to shaping a resilient and thriving future for agriculture,” said Dane Hague, MyLand CEO. “Her innovative approach to soil health promises to make a lasting impact on the future of agriculture.”

Rial has consistently elevated MyLand’s commitment to sustainable agricultural practices and soil health. Her contributions exemplify the company’s dedication to driving positive change in the fruit and vegetable industry.

“I am honored to be recognized among the individuals on the ‘Fruit & Vegetable 40 Under 40’ list. This acknowledgement is a testament to the efforts across the industry to replenish our land and create a more resilient and nourishing future for our communities,” said Rial. “I am proud to be part of a collective shift towards recognizing the land as a living entity and ensuring its health and longevity.”

Rial is a Certified Crop Advisor (CCA) and an experienced Agronomist with over 10 years of diversified experience in horticulture and agriculture. She holds a bachelor’s degree in environmental biology from Northern Arizona University.

The 2023 award recipients were celebrated during the Great Lakes Fruit, Vegetable & Farm Market EXPO on December 5, 2023.

About MyLand  

MyLand is a soil health company. MyLand’s innovative and patented technology and unique Soil as a Service™ approach allows farmers to easily and rapidly implement regenerative agriculture practices and improve their soil health by harnessing the land’s own native ecosystem, because No Two Farms Are Alike™. MyLand partners with farmers to infuse life into their soil, helping to return farms to their most fertile state, achieving greater productivity and enhanced profitability. By improving soil health, MyLand is helping to tackle two of the world’s biggest challenges: food security and climate disruption. For additional information on how MyLand is transforming soil health globally, visit