MyLand Welcomes Blair Verrette as Vice President, Operations
February 4, 2025 – Phoenix, Arizona – MyLand, a leading innovator in soil health, announced the addition of Blair Verrette to its leadership team as Vice President, Operations. Based in Dallas, Texas, Verrette’s role is integral to the development, operation, and deployment of MyLand Systems.
Verrette leads MyLand’s national operations and oversees the company’s remote facilities and fleet. He manages a national team of Directors, Regional Managers & Service Technicians who support site evaluations, system installations, and operations both on-site and remote. Verrette reports to Dave Johnson, MyLand Senior Vice President, Operations.
“I am excited to join MyLand and contribute to a mission that is transforming agriculture through innovation,” said Verrette. “Healthy soil is the foundation of a sustainable future, and I look forward to working with the MyLand Team to deliver solutions that empower farmers and improve the global food supply chain”
Verrette joins MyLand following an impressive career in operations leadership, including roles at beeline Group, WIS International, and Acosta. Most recently, he served as Vice President, National Accounts at GSP Retail, where he helped drive growth and improve client satisfaction for a national team.
“We are thrilled to welcome Blair to MyLand,” said Johnson. “His proven track record of operational excellence and his passion for fostering strong teams align perfectly with MyLand’s mission to empower farmers with scalable soil health solutions. His technical expertise and ability to lead through change will be invaluable as we expand our services and deepen our impact in North American agriculture.”
Verette is a U.S. Army Veteran and an alumnus of Louisiana State University where he earned his Bachelor’s Degree in Business.
About MyLand
MyLand is a soil health company. MyLand’s innovative and patented technology and unique Soil as a Service™ approach allows farmers to easily and rapidly implement regenerative agriculture practices and improve their soil health by harnessing the land’s own native ecosystem, because No Two Farms Are Alike™. MyLand partners with farmers to infuse life into their soil, helping to return farms to their most fertile state, achieving greater productivity and enhanced profitability. By improving soil health, MyLand is helping to tackle two of the world’s biggest challenges: food security and climate disruption. For additional information on how MyLand is transforming soil health globally, visit www.MyLand.ag